Best E-Commerce Platform For Start-Ups
The best eCommerce platform for SMEs in Nigeria is Odoo all-in-one- e-commerce suite of applications.
In 2020, the number of online buyers in Nigeria was at about 76.7 million. With 46% internet penetration, this is the best time to get your business online. For SMEs in Nigeria, owning an e-commerce website can make the difference in increasing sales and customer base. E-commerce platforms offer firms in retail, wholesale, dropshipping, crowdfunding, subscription, physical products, digital products and services the opportunity to grow their business even on a tight budget. Click here to request a demo.
WHAT IS E-COMMERCE?
Have you shopped on websites such as jumia.com, Konga.com, AliExpress, and such platforms? If yes, you are no stranger to the front end of an e-commerce website.
The buying and selling of goods or services using the internet and the transfer of data and money to execute these transactions is called e-commerce. It is any commercial transaction carried out using the internet. It is different from e-business. E-commerce refers specifically to transactions of goods and services, while E-business concerns all aspects of an online business.
The various types of eCommerce.
BEST E-COMMERCE PLATFORM: WHY YOUR BUSINESS NEEDS AN E-COMMERCE WEBSITE
Businesses need to understand the benefits of having an e-commerce website. An online marketplace is an appreciable platform for firms to expand in size and profit. The advantages of having an e-commerce website are
Cost reduction. Having an online store reduces the costs of operating a physical store. You save money on rent, repairs, store design, inventory and much more. Small scale sellers and individuals can earn income even when they don’t have the required startup capital.
Store/product listing creation. It allows sellers to list their products and services online. Buyers see what you have for sale at a glance. It is fast and easy. As a seller, you can provide as many details as possible of a product or service to potential buyers. You can add images, descriptions, product category, price, shipping fee, delivery date, terms and conditions.
Faster buying process: Now, listing online is complete, buyers can spend less time searching for specific items. All they need to do is visit your website, use the search/filter parameters, find the item they want and order for it.
Affordable advertising and marketing: Ecommerce platforms offer several affordable ways to market online. A seller does not need to spend a great deal of money on marketing and advertising. Sellers can create customized deals, discounts, coupons or sponsored adverts to promote their website.
Flexibility for customers. One other advantage of having an eCommerce website is that your products and services are available 24/7. Buyers can place their orders any day, any time.
No, reach limitations. Having just a physical store limits you to buyers from around your locality. Owning an eCommerce website allows you to reach buyers from all over.
Product and price comparison. There are tools available in eCommerce that helps sellers can ensure their prices are competitive. It also gives room for buyers to leave comments and reviews of the products purchased. Positive reviews encourage buyers.
Faster response to buyers/market demands. Sellers can streamline logistics or delivery systems, ensuring every interaction is speedy. Sellers can take swift actions when dealing with market and customer demands.
Payment mode options. Personalization is pertinent to buyers. As a seller, you can allow multiple payment modes like cash on delivery, card on delivery, net banking, EMIs on credit or debit card and pay-later credit facility.
GO DIGITAL! SET UP YOUR ONLINE STORE WITH ODOO ECOMMERCE
A standard e-commerce website must have the following elements.
Clean and simple design
Easy navigation (main menu, product category and sidebar)
Accept high-quality product image
Product description blocks
Easy checkout process
Odoo is a suite of business applications where the eCommerce app merges with the other ones Odoo offers. Odoo offers the perfect eCommerce platform for you.
Odoo's all-in-one e-commerce suite of applications will grow your business. Odoo offers users a website builder, eCommerce, Sales and Inventory app that'll help you efficiently manage your web store.
With Odoo, you can create products and their variants, set up payment methods, create your website, manage delivery methods, create seasonal discounts and price lists, and so much more.
Odoo also offers a series of professional themes, word processor text edit, online form builder, Intuitive designs, allows for the creation of blog and forum pages, visitor tracking and lead generation. It is easy to design and configure Odoo all-in-one e-commerce suite of applications to fit your retail needs. See more of the Odoo eCommerce app here.
We offer free demos and training. Contact us today and start your digital transformation.