Every year, Odoo Experience brings together businesses, entrepreneurs, developers, implementation partners, technology professionals and members of the global Odoo community.
But the 2026 edition is set to mark an important moment for the platform.
Taking place from September 24–26, 2026, at Brussels Expo in Belgium, Odoo Experience 2026 will bring together more than 45,000 attendees, over 400 exhibitors, more than 400 talks, seven masterclasses and four live concerts.
And at the center of the event will be the unveiling of Odoo 20.
For businesses already using Odoo, organisations considering an ERP implementation, developers, consultants and technology leaders, the event offers an opportunity to see where Odoo is heading and explore how its technology is evolving.
So, what can attendees expect from Odoo Experience 2026?
What Is Odoo Experience?
Odoo Experience is Odoo's annual technology and business event, bringing together the wider ecosystem around the Odoo platform.
The event goes beyond product demonstrations.
Across three days, attendees can explore Odoo functionality, business applications, development, artificial intelligence, entrepreneurship, implementation experiences, and industry-specific use cases.
The 2026 programme features more than 400 talks covering topics ranging from best practices and development to Odoo functionality and business growth.
Many sessions also include opportunities for questions and answers, giving attendees the chance to engage directly with speakers and experts.
This makes Odoo Experience relevant to different types of attendees:
- Business owners evaluating ERP software
- Executives and decision-makers
- Existing Odoo users
- Finance and accounting professionals
- HR professionals
- Operations and supply chain teams
- Manufacturers
- Retail and eCommerce businesses
- Developers
- IT professionals
- Odoo implementation partners
- Entrepreneurs and startups
Odoo Experience 2026 at a Glance
Event Detail | Information |
Date | September 24–26, 2026 |
Location | Brussels Expo, Belgium |
Attendees | 45,000+ |
Exhibitors | 400+ |
Talks | 400+ |
Masterclasses | 7 |
Live concerts | 4 |
Main product highlight | Odoo 20 |
Opening keynote | Fabien Pinckaers, Odoo Founder & CEO |
Basic Pass | Free access to conferences, exhibition areas and workshops |
The Biggest Highlight: Odoo 20
For the Odoo community, one of the most anticipated moments of the event will be the unveiling of Odoo 20.
The opening keynote is scheduled for September 24 at 8:30 AM, with Odoo Founder and CEO Fabien Pinckaers presenting the new version.
Odoo describes this as an opportunity to get an exclusive look at the latest version before its release during the event.
This is particularly significant for businesses that have been following the Odoo 20 roadmap.
Throughout the year, there has been growing attention around areas such as artificial intelligence, automation, connected workflows, and improvements across Odoo's business applications.
Odoo Experience 2026 is where businesses will get to move from roadmap discussions and previews to seeing the new release presented officially.
What areas of Odoo 20 will be highlighted?
Odoo's event page specifically highlights applications including:
- Accounting
- Website
- Inventory
- Human Resources
- Manufacturing
- eCommerce
- CRM
The wider event programme also contains sessions covering AI, Projects, Sales, Marketing, Development, security, logistics and other areas of the Odoo ecosystem.
For businesses, the important question will not simply be:
“What is new in Odoo 20?”
It will be:
“Which of these changes could affect the way our business operates?”
That distinction matters because an ERP feature only becomes valuable when it solves a real business requirement.
AI Takes a Bigger Role at Odoo Experience 2026
Artificial intelligence is another major theme running through the 2026 programme.
One of the dedicated sessions is titled “What's new in AI?”, covering new AI features within Odoo.
There is also a dedicated Odoo x AI masterclass, alongside sessions exploring how AI can affect sales, education, business operations and other areas.
Another featured session, “Building Your Business in the Age of AI,” looks at how AI is changing areas such as selling, hiring, software development, customer service and organisational work.
This reflects a broader shift in the conversation around AI.
Rather than treating AI as a separate technology sitting outside the ERP, businesses are increasingly interested in how AI can work with the information and processes already inside their business systems.
For Odoo users and businesses considering implementation, this raises practical questions:
- How can AI reduce repetitive administrative work?
- How can it help employees access business information?
- How can AI support sales and customer interactions?
- Where can automation reduce manual processes?
- How should businesses govern the use of AI?
- Which processes should remain under human control?
These are the kinds of questions that make the AI sessions particularly relevant to business decision-makers.
More Than 400 Talks Across Three Days
With more than 400 talks on the programme, Odoo Experience 2026 is much larger than a traditional product conference.
The programme covers different levels of expertise and business functions.
Some sessions focus on practical Odoo functionality.
Others examine implementation experiences, business strategy, development, AI, and industry-specific use cases.
Examples from the published programme include sessions on:
- AI-powered sales
- Accounting
- Manufacturing
- Inventory
- eCommerce
- Marketing
- HR
- Security
- CRM
- Project management
- Odoo development
- Odoo Web Framework
- Odoo.sh
- Business growth
- Education
- Entrepreneurship
There are also customer and community sessions that demonstrate how organisations are using Odoo in real operating environments.
Real implementation experiences
One example in the 2026 programme is a session about implementing Odoo for more than 4,000 users, focusing on lessons from a large HR deployment.
Another session explores how a biotech startup moved away from a patchwork of systems and adopted Odoo.
There are also sessions showing how organisations have used Odoo to support manufacturing, quality management, financial control, eCommerce, education and other business functions.
These sessions are valuable because they move the conversation beyond feature lists.
Instead of only asking what Odoo can do, businesses can explore how other organisations have approached implementation and process improvement.
Seven Masterclasses for Deeper Learning
For attendees who want to go beyond conference sessions, Odoo Experience 2026 also features seven masterclasses.
The published programme includes masterclasses covering:
- Inventory
- eCommerce & Marketing
- Odoo x AI
- Studio Expert
- Accounting
- Odoo Development
- Odoo Web Framework
- Scaling Odoo x Odoo.sh
These sessions cater to different levels of experience, from intermediate business users to advanced developers.
The masterclasses take place ahead of the main three-day event, providing a more focused learning environment for attendees who want deeper technical or functional knowledge.
A Global Community, Not Just an Odoo Conference
One of the defining characteristics of Odoo Experience is the size of the ecosystem surrounding the event.
Odoo expects more than 45,000 attendees from around the world, while more than 400 exhibitors will be present.
This means attendees are not only interacting with Odoo itself.
They are also meeting:
- Implementation partners
- Developers
- Technology companies
- Startups
- Business users
- Consultants
- Entrepreneurs
- Industry professionals
For companies evaluating an Odoo implementation, this creates opportunities to hear different perspectives on implementation, integration, customisation, business processes and technology.
It also gives existing Odoo users an opportunity to discover tools and approaches that may help them improve their current environment.
The Exhibition Floor
The exhibition area provides another important part of the Odoo Experience.
With hundreds of exhibitors, attendees can explore solutions and companies operating within the broader Odoo ecosystem.
This can be particularly useful for businesses that have specific requirements that go beyond standard ERP functionality.
For example, a business might be exploring:
- Industry-specific solutions
- Integrations
- Odoo development
- Automation
- AI solutions
- eCommerce technology
- Business intelligence
- Data solutions
- Implementation services
The exhibition floor therefore provides a different experience from the conference sessions.
While a talk may explain an idea, the exhibition gives attendees an opportunity to have direct conversations about how those ideas could apply to their businesses.
Speakers Beyond the Odoo Ecosystem
Odoo Experience 2026 also features speakers from outside the traditional ERP and software space.
The official speaker lineup includes figures such as:
- Nafissatou Thiam, triple Olympic heptathlon champion
- Eden Hazard, former professional footballer and captain of the Belgian national team
- Jean-Charles Samuelian-Werve, Co-Founder & CEO of Alan and co-founder of Mistral.ai
- Rolf Driesen, CEO of Deloitte Belgium
- Cynthia Bolingo, triple Olympian and keynote speaker
- Hugo Travers, founder of HugoDécrypte and Elan
- Micode, content creator focused on cybersecurity, investigation and AI
- Average Rob, content creator and entrepreneur
- Inoxtag, content creator
This broader speaker lineup reflects the fact that Odoo Experience is not solely about software features.
The event also explores entrepreneurship, leadership, performance, technology, AI, creativity and business growth.
What Odoo 20 Means for Businesses
For businesses following the Odoo 20 roadmap, the event provides an important opportunity to reassess their ERP plans.
If you already use Odoo, the new release may prompt questions around:
- Upgrade planning
- Existing customisations
- New functionality
- AI adoption
- Process improvements
- User training
- Integrations
- Performance
- Security
For businesses that have not yet implemented Odoo, Odoo 20 provides another opportunity to evaluate the platform based on the latest generation of its functionality.
However, businesses should avoid choosing an ERP simply because a new version has attractive features.
The more important question remains:
Can the system support the processes your business actually needs?
That is where implementation strategy becomes important.
What Businesses Should Watch During Odoo Experience 2026
If you are following Odoo Experience remotely or attending in person, it can be tempting to focus entirely on the newest features.
Instead, consider watching the event through the lens of your own business.
1. Look for processes, not just features
If your business struggles with inventory accuracy, pay attention to inventory workflows.
If your challenge is financial reporting, focus on Accounting.
If your sales team struggles with follow-up, look closely at CRM and Sales.
2. Pay attention to AI use cases
Don't just ask what AI can do.
Ask where it can fit into your existing processes.
3. Listen to implementation stories
Customer stories can provide useful insight into the practical realities of moving from an existing system or manual process into Odoo.
4. Explore the partner ecosystem
If you are planning an implementation, conversations with experienced partners can help you understand the difference between software capabilities and the work required to configure them around your business.
5. Think about your next step
After the event, turn what you have learned into specific questions:
What problem are we trying to solve?
Which Odoo applications address it?
What would implementation require?
What data would we need to migrate?
Who needs to be involved?
What would success look like?
That turns an event full of information into something useful for your business.
How to Get the Most From Odoo Experience 2026
With more than 400 talks happening across three days, trying to attend everything is unrealistic.
A better approach is to plan around your objectives.
If you're considering Odoo for the first time
Focus on:
- Odoo overview sessions
- Business use cases
- Industry sessions
- Customer stories
- Implementation discussions
- AI and automation
If you already use Odoo
Focus on:
- Odoo 20 updates
- Upgrade considerations
- New functionality
- AI
- Performance
- Security
- Relevant application updates
If you're a developer or technical professional
Look at:
- Odoo Development
- Odoo Web Framework
- Odoo.sh
- Studio
- Integrations
- Technical architecture
- Security
If you are a business decision-maker
Focus on:
- Business growth
- AI
- Digital transformation
- Customer success stories
- Industry-specific applications
- Implementation experiences
- Productivity and process improvement
The key is to build a programme around your business questions rather than trying to consume everything.
Odoo Experience 2026 and the Future of Business Management
The significance of Odoo Experience 2026 goes beyond the launch of another software version.
The event provides a view into how Odoo is evolving alongside the changing expectations businesses have for their technology.
Businesses increasingly want fewer disconnected systems.
They want information to move between departments.
They want repetitive work automated.
They want employees to spend less time searching for information and more time acting on it.
And with AI becoming increasingly integrated into business software, organisations are also considering how intelligent automation can become part of everyday workflows.
Odoo Experience 2026 brings many of these conversations together in one place.
For businesses in Nigeria and around the world exploring digital transformation, the event is therefore worth following—not simply to see what is new in Odoo, but to understand how those developments could translate into practical business processes.
Odoo Experience 2026: What Comes Next?
Odoo Experience 2026 takes place from September 24–26 at Brussels Expo, Belgium.
The event's opening keynote on September 24 will officially introduce Odoo 20, while more than 400 talks, hundreds of exhibitors, masterclasses, and networking opportunities will give attendees a broader view of the Odoo ecosystem.
For the Odoo community, it is an opportunity to learn.
For businesses evaluating ERP, it is an opportunity to explore.
For existing Odoo users, it is an opportunity to see what comes next.
And for implementation partners, developers, and technology professionals, it is an opportunity to connect with the wider community shaping the future of Odoo.
Odoo Experience 2026 is more than a product launch. It is a three-day look at the ideas, technologies, and business practices shaping the next phase of the Odoo ecosystem.
Follow erpSOFTapp for Odoo 20 Updates
As Odoo 20 is unveiled at Odoo Experience 2026, erpSOFTapp will continue following the announcements and translating the new developments into practical information for businesses.
Whether you are already using Odoo or considering an implementation, follow erpSOFTapp for updates on Odoo 20, business processes, ERP implementation, and what the latest Odoo developments could mean for your organisation.